Gas Station TV (Detroit), an industry-leader in digital out-of-home media, noted that 70 percent of participants in a recent Nielsen Media Research study recalled advertising shown on its network. The study also showed that 78 percent of participants agree that GSTV is a good source of product information, and 84 percent will watch or listen to GSTV at their next visit.
The study was conducted at GSTV-equipped gas stations in some of the nation’s top media markets including New York, Los Angeles, Chicago and Atlanta.
Results from the study also showed that advertising national brand recall on the GSTV network averaged an extremely high 50 percent among respondents recalling one or more brands. Additionally, 84 percent of the key 18-24 year old demographic recalled more than one ad.