11 Oct How to start your own online business
Setting up a business for yourself has never been easier. This is all thanks to the internet and the introduction of ecommerce and online stores. Some people use it as a way to make sure extra money on the side, along with their current employment. Others may decide that they want to put all their time and effort into running that one business.
No matter what path you are taking, one thing is for sure, you are going to need to set everything up ready to start selling. This may not be the easiest of things to do, particularly if you are not too tech aware, but there are some simple steps to follow in order to have your own online business.
Here to help, we have put together our very own guide to how to start your own online business, and in no time at all be selling and hopefully making some money too.
Figure out who you want your market to be
Before you can even start to set up your online business, you need to know who you are trying to target. What will your target market want? What do they need? How can you reach them? These are all questions that you are going to need to think about. The better that you know the market, then the more success that you will have when it comes to marketing your products or services.
Some budding entrepreneurs might worry that they are entering a crowded marketplace, but if there are plenty of other businesses all offering the same type of thing, then it is clearly a good market. All you need to remember is that you have to stand out.
Pick your domain name and register it
A domain name is a unique address, a space on the internet. Just like a patent or a trademark it is all yours. There are ae variety of online domain name registration companies where you can purchase your domain name of choice. You may even be lucky enough to find a company that will also help you with hosting packages. But it is important that you ensure that this is legitimate otherwise you may be left with a domain name that isn’t even yours!
But what name to go with? Some will choice their own name, if their online store will be personal to them. Others will have a domain name that will be reflective of what they can offer. These are often better than trying to think of something that sounds nice, but that gives no clue to what you can offer as a company.
Find somewhere to host your website
As we have already covered, some domain registration companies will offer free hosting, but there are also those that don’t. A hosting service will give you a rented space on their server, which will be to run your website. There are a variety of things to think about when choosing a hosting site for your store. You will need to think about storage capacity, whether you get a domain based email, is the server secure and how often do they have any downtime.
You will also want to make sure that you have access to customer support, as there are likely to be times when things go wrong and you are going to need help.
Start to design your online store
One of the things that those setting up an online store will be anxious about is designing their website. If you are feeling creative, or you have access to website building tools, you might want to do this yourself. However, if you are really not sure on where to start, or what will be best for your own vision for an online store, then it is a good idea to hire a website designer to help you, such as Think Zap who are some of the best web design agencies in Glasgow . They can advise you on the things to think about, the areas to focus on and what will make for the very best website.
Figure out how you will accept payments
People want to pay online, this is a simple fact. So, this means that you need to make sure that you have a method to accept online payments. There are a few different ways that you can accept payments and process transactions and the main thing to think about is that they are secure. PayPal has to be the most commonplace online payment option, and this is for good reason. It is easy to use, well recognised and a place that plenty of people trust.
Get yourself some traffic
Once your website is up and running, the time has come to think about how you are going to get people to visit it. After all, there is no point designing an amazing website if there is no-one to see it. You are going to need to think about how best to get traffic to your store and then hopefully buying from you.
It is a good idea to register with all the major search engines as a starting point, as at least this will get you on their radar. Next you need to think about things such as social media advertising, direct mailing and maybe setting up a blog to add in a touch of keyword rich content.
Keep an eye on how you are doing
One of the key factors to a successful online store is one that can be improved and change. You need to keep a track of how your online store is performing. Things to consider include, what are the most popular pages? Where is your traffic coming from? What are the most popular keywords? This information is going to prove vital for the continual success of your online store as well as how you can improve your conversions and draw in more and more customers.
Setting up an online store might not be something that comes naturally to you, but it is definitely something that you should persevere with. After all that hard work and effort, to make your first sale and send out your first order, there really is no better feeling than that!