NPNweb.com is a major industry-specific trade community with comprehensive editorial, community and e-commerce services. NPNweb.com leverages the unique interactive features and global reach of the Internet to create a multi-national, targeted business-to-business community. This focused Web site attracts professionals, managers, and executives by catering to their business, industry and personal needs. NPNweb.com closes the marketing loop by creating a direct connection to your prospects and existing customers. NPNweb.com puts your marketing programs to work by creating a superior online environment for your brand, providing a respected outlet for the exchange of new ideas, and providing the marketplace for electronic commerce.
Busy professionals and executives are bombarded with a proliferation of media choices. They want information which is extensive, factual, authoritative, timely, and accessible – information that is best delivered by NPNweb.com.
Decision-makers turn to NPNweb.com for the information they want and need. That’s because NPNweb.com covers the issues important to our visitors, and covers them in a way that ensures attention, encourages understanding, creates interest, and persuades purchases. Our Web site visitors display an intense interest in our coverage and, most importantly, a motivation to action.
For advertisers, this ensures an audience that is alert and responsive when they are using our online features… and reading your message. Our online environment creates a community of focused professionals, managers and executives who are prepared to make immediate decisions… and to act on them.
How can you get your advertising to rise above the media clutter? Place your message in front of the intelligent and involved participants of the NPNweb.com community.
Professionals, managers and executives have emerged as the fastest-growing and influential group in the country. They exercise tremendous purchasing clout at both the corporate and consumer level. And they turn to NPNweb.com for the Information Services, Business Services and Personal Services that shape their world. Reach these Key Business Decision-makers and Ultimate Consumers through NPNweb.com to gain the edge in today’s intense race for market share.
...and ActionSmart marketers know that success in communicating their message lies in reaching the right audience. Reaching those individuals who are their best prospects for creating a pro-active response. NPNweb.com delivers the most desirable and important audience you seek: educated, professional, and affluent. Visitors to the NPNweb.com website are interested in a wide-range of products and services. They have a thirst for "news they can use" and rely on NPNweb.com to select and highlight the information, products and services worthy of immediate attention.
Our Online Community is pre-qualified using print, telemarketing and online forms. Through demographic screening, we ensure our advertisers reach this dynamic business group. Not only do our online visitors have a significant influence on company purchases, or the adoption of industry standard practices, but also as the breadwinners for their families, they are the ultimate consumers of a wide range of products and services.
Our Industry Audience is wired! NPNweb.com is a lucrative community for savvy marketers. The Industry site is specifically designed to reach your best prospects who have the means to spend right now. And NPNweb.com can deliver these high-level decision-makers to your ad message, sponsored area, or company Web sites every day. Beginning an advertising or marketing program with NPNweb.com is an exceptionally effective way to reach these Business and Consumer Influencers.
We recognize that many marketers are concerned about investing in advertising during this current period of economic uncertainty. And while nobody knows for sure in which direction the economy is heading, one important fact is undeniable: Advertising in b-to-b media can significantly benefit businesses, especially during periods of economic uncertainty. View the PowerPoint presentation below conducted by ABM recently.
The Importance & Value of B2B Advertising During Times of Economic Uncertainty (Updated for 2010) (click to view PowerPoint presentation)
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