Starbucks Coffee Company, LBP Manufacturing and Henkel announced the availability of EarthSleeve, a new hot-cup sleeve.
Starbucks Coffee Company, LBP Manufacturing and Henkel announced the availability of EarthSleeve, a new hot-cup sleeve designed to enable a reduction in overall material usage while at the same time increasing the post-consumer content. These adjustments correlate to a savings of nearly 100,000 trees, the companies said in a press release posted on the Starbucks web site.
The sleeve is manufactured in Cicero, Illinois, by LBP Manufacturing for Starbucks with Henkel adhesive solutions. Nearly three billion hot cup sleeves were produced in the United States in 2011 and Starbucks represented nearly half that number, Starbucks said, citing data from the 2012 Foodservice Disposable Packaging Assessment.
The EarthSleeve is currently being introduced into Starbucks locations across the United States and Canada and is being evaluated for global usage.
In addition to substantial decreases in raw material makeup and a new total usage of 85% post-consumer fiber content, the EarthSleeve also allows for a case cube and truckload yield improvement of 15%, reducing the overall environmental impact of the transportation of the sleeves. The product has also been deemed fully compostable by both ASTM and Cedar Grove requirements, and has recently been approved for re-pulpability by Western Michigan University.