More than 70 percent of convenience-store shoppers would be willing to pay for items using mobile payment applications on their mobile phones and tablets, according to market research firm Paradigm Sample, Port Washington, N.Y.
The firm said it conducted a mobile survey designed to help companies understand the receptivity of frequent convenience-store shoppers to mobile banking and mobile payment options. It found that 71 percent of respondents would be willing to use mobile wallets to pay for items, the research firm said.
Sima Vasa, president of Paradigm Sample, cited "increasing consumer receptivity, and a greater sense of security when using their mobile devices for financial transactions… C-store shoppers are already comfortable making online purchases, so using their mobile phones as a mobile wallet just doesn't faze them.
"In the convenience-store setting, mobile wallets can only expedite the shopping experience and provide even more convenience to consumers," Vasa continued. "Even so, while c-store shoppers are already willing to use mobile technology to purchase products there is a ways to go before the technology, security, and mobile-wallet infrastructure catches up to consumer demand."
According to earlier research from Paradigm Sample, mobile financial activity is growing. Not only are consumers shopping and checking bank balances, but they are also increasingly engaged in other financial interactions via mobile phones. The firm said that, among 3,738 respondents, 15 percent used their mobile devices to verify bank account balances; 11 percent to verify posted transactions; and 10 percent to check credit card balances. The survey also found that 10 percent made purchases from their phones, and 9 percent received account alerts.
Still another survey showed that mobile users in the Northeast and West are most likely to use their mobile devices to conduct financial transactions. Paradigm Sample's data show “healthy” levels of early adoption across all major U.S. Census regions, it said, based on responses from 865 people. In the West, 77 percent of those respondents were likely to use their mobile devices to conduct financial transactions, the firm said. In the Northeast, 71 percent were likely to use their mobile devices to conduct financial transactions; in the Midwest, 69 percent; and in the South, 68 percent, the research firm reported.