Especially a new or small business. In order to make a difference, it is important to invest some time into digital marketing. Online marketing is the present and it is the future, it is the way to jump forward in reaching out to new customers and gaining new revenue. In the current digital climate, you don’t want your business to fall behind and start losing out to competitors. The manufacturing industry can benefit largely from online marketing, and here is how.
Gone are the days of looking up the Yellow Pages to gain or look for business, now you can do it all without having to leave your desk. Most searches now take place online, and you need to ensure that you are the first choice for your customers. Online marketing is a must for companies who want to grow and become successful.
Online marketing can offer exciting challenges for manufacturing companies, for example Reid Brother UK who are one of the worlds biggest supplier of steel banding, these companies are willing to put in the work and take advantage of the opportunities that are lying in front of them.
Basically, your main selling tool. So you need to make it appealing. Keep it modern. Make it responsive. Keep it user friendly, so it is easy for the user to move around and find what they are looking for. Including this makes it engaging and keeps people on your website. More people on your website means more traffic, and more traffic means more sales, and a greater interest people will gain in your business. Ensure your contact information is clear so it is easy enough for a customer to pick up the phone and call straight away.
Search Engine Optimisation
Want your website to do well and create more results? Invest some time into SEO. Research the phrases that your target customer base are searching. Keywords are essential, so you are speaking the language of your audience. Optimising your keywords for search engines allows your website to appear higher on the rankings, then you are more likely to connect with those who need your services. It allows your brand to be found quicker, giving you advantage over your competitors.
A benefit of online marketing. Whether it be Twitter, Facebook, LinkedIn, Instagram or YouTube, each channel will represent you and your business. Social media for manufacturing may not be as easy as it sounds, it involves building relationships and sharing information about your company, but it can still be beneficial.
LinkedIn proves to be the best platform for manufacturing organisations. It gives you the opportunity to engage with potential customers in a more professional manner. It allows you to blog and interact with other business owners, your profile represents your business and what you’re about.
Twitter and Facebook prove to be the more conversational forms of social media. Again, allowing you to build up followings from all over the world. Each platform also has the paid ad feature within, which allows you to create an advert which then reaches a wider targeted audience, meeting potential customers and leading them to your website.
Creativity. Creating interesting content about the products and services you are selling, keeps people intrigued, and reels them in. Write a blog, create videos, capture images that can be shared across your social media and website. This will not only involve your customers in your latest company news and events, but also entice new customers to your business. This also helps with SEO as it shows the search engines that you are active online. Email marketing is also another tool that is at your disposal if you already have a database of customer email addresses.
Innovative ideas. They are essential. New and exciting designs will go far in an online marketing scheme. You don’t want to have a bland, robotic promoting structure. No-one wants automated posts. The key is connecting with potential customers on a personal basis. Conversation stands out. Even if you sell similar products to your competitors, you should emphasise your assets and show why you are unique. Plastic Strapping Business? Show your audience why you are passionate about it. Keep your followers engaged and keep them wanting more.
The amazing thing about the internet is you are not constrained. Be there 24/7, because the internet never sleeps. You can reach people all over the world at any time. You are not restricted to usual 9-5 structure. Before you may have placed an advert in the paper and reached a few people in your city, now from your desktop, you can gain a high customer reach, for a lesser cost. But it is all about putting the work in to achieve the results, you need to sell yourself to potential customers and tell them why they should choose you.
Your online footprint is important. How you are perceived affects you and any potential business you may get. Ensure you keep it looking clean. Use your ideas and show how your company can stand out from the crowd. As much as you are trying to gain new custom, remember and stick by your old faithful customers. When you are on the phone, let them know about your website and keep them updated with your social media links. All in all, bringing your business online, specifically in the manufacturing industry, could work wonders, and ironically save you money in the long run.